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ASSA ABLOY Shared Technologies invited some colleagues from around the Group to participate in the design sprint to explore smart door opportunities. Watch this video to see how ideas from a design sprint generated two prototypes in only five days! https://futurelab.assaabloy.com/en/from-idea-to-prototype-in-five-days/
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There’s a common misconception that talking to customers means asking them for design solutions. Instead, research should strive to understand the customer’s goals, motivations, and desires - let design experts create something that meets those goals. Meet Katie Mowery, senior human factors specialist. https://futurelab.assaabloy.com/en/user-focused-product-design/
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By observing how people interact with products at ASSA ABLOY's User Experience Lab, Iva Radosevic is able to understand end-users pain points. The insights she gains help create solutions that meet or exceed customers’ needs. https://futurelab.assaabloy.com/en/understanding-the-users-experience/
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A leading digital expert says that with the rise of new digital markets and the ever increasing presence of the network, companies need to transform in order to thrive in an era of disruption. Everyone has a chance to compete and be a key player in this new digital world. https://futurelab.assaabloy.com/en/thriving-in-a-disruptive-world/
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How can you understand customer needs and increase benefits of new products? ASSA ABLOY is using Voice of Customer (VoC) exercises to do just that. Customer interaction can consist of one-on-one customer interviews, observational studies and conference-style events. VOC exercises have helped ASSA ABLOY identify barriers, evaluate processes and identify solutions to the next generation of security needs. https://futurelab.assaabloy.com/en/listening-to-the-voice-of-the-customer/
