Listening to the Voice of the Customer

How can you understand customer needs and increase benefits of new products? ASSA ABLOY is using Voice of Customer (VoC) exercises to do just that. Customer interaction can consist of one-on-one customer interviews, observational studies and conference-style events. VOC exercises have helped ASSA ABLOY identify barriers, evaluate processes and identify solutions to the next generation of security needs.

Enhancing the user’s door experience

ASSA ABLOY asked students at Stockholm’s KTH Royal Institute of Technology to put their imaginations to work to enhance the user experience in a door. The activity generated a number of innovative ideas, proving that doors can be used for so much more than opening and closing. Interactive doors that welcome shoppers, hinges that harvest energy, NFC post-it-like notes that enable anonymous communication between neighbors – or why not use doors as a creative space for kids to doodle?

Att utveckla mobila nycklar för hotell

Nyligen publicerade vi en artikel om ASSA ABLOY Shared Technologies som utvecklar gemensamma produktplattformar för hela koncernen. Vi fortsätter artikelserien med att talar med Dennis Johannesson som har arbetat med att ta fram nyckellösningar för hotellbranschen under nästan tjugo år. Han har varit med på resan från traditionella, mekaniska nycklar till appar i mobiltelefonen.