Listening to the Voice of the Customer

How can you understand customer needs and increase benefits of new products? ASSA ABLOY is using Voice of Customer (VoC) exercises to do just that. Customer interaction can consist of one-on-one customer interviews, observational studies and conference-style events. VOC exercises have helped ASSA ABLOY identify barriers, evaluate processes and identify solutions to the next generation of security needs. http://futurelab.assaabloy.com/en/listening-to-the-voice-of-the-customer/